SEARCH ENGINE MARKETING (SEM)
Search Engine Marketing is a “paid inclusion” in Search Engine Marketing involving the purchase of a “paid inclusion” service in search engine results of Google and Bing.
For example, a Google search for “Skin Care” will display various Paid Ads on the top of the search results page before anything else it finds.
Paid Search Ads drive immediate results. Businesses can set-up a campaign on a Monday and see the results the next day.
(Influence IT Consulting recommends pairing SEM with SEO/Organic search marketing to maximise outcome.)
Paid Ad systems can be fine-tuned to target very specific demographics. It allows businesses to target a broad customer base or serve ads only to the people who are ready to buy.
PPC is recommended for businesses with high marketing budgets in highly-competitive industries. However, PPC can be very effective for small-to-medium businesses that want to dominate the search results for their industries.
Please contact us for details and pricing.