This includes the optimisation of a website for search engines (Search Engine Optimisation (SEO)) as well as creating appropriate blogs, videos, whitepapers, podcasts and other forms of digital content that help to fulfill the customer’s knowledge and interests.
“Inbound” refers to marketing activities that bring visitors into the site, rather than marketers having to go out to get prospects’ attention.
- Publication of a whitepaper that answers customers’ Frequently Asked Questions (FAQs) on the site
- Posting “How To” videos for a specific product on a YouTube channel
Why Inbound Marketing?
Unlike Paid Ads, Inbound Marketing’s focus is on building credibility and serving the customer’s interests. As a non-disruptive and organic form of communication, it is an effective long-term content marketing strategy for brands.
This strategy can be especially effective for small businesses with services or products that are knowledge-based, require research, and are high-cost.
Please contact us for details and pricing.